Our Mission

To help individuals see and feel how strong they really are
To re-educate individuals in the corporate world, as to what it truly means to care for a body and see it thrive
To challenge assumptions around wellbeing. Strength over aesthetics. Real life over bodybuilding. Living not obsessing
To change the way the fitness industry works. To have coaches with great work/life balance, no burnout, fairly paid and able to offer their brilliance to clients who need them over many years. To give clients coaching they deserve – treating them as an individual, solving their individual challenges and helping them to see and reach their potential.

Our Values

Honour. We do what we say we will, every time. We manage expectations honestly and deliver on promises
Team. When you join us, you join our team and we will look after you
Independence. We are proud of being a small, independent business.When you support an independent, you support a individual, a family and the redistribution of wealth in a more equitable manner
Freedom. In having a body that works for you and you feel connected to, the freedom you have is unbelievable
Evolution. Growing and changing with time ensures continued success. Never staying static.