We know the solutions –
I have a weird ability of just knowing what’s wrong.

Amy is the Founder & Owner of The Warrior Programme

I left my job as an Account Executive at a global Insurance Broker to set up something where I could grow to a higher level and that I was truly engaged with.

It started as just me, working with clients who were experiencing things I had experienced in the past – high stress, low energy, aches & pains, low motivation, feeling weak and tired. I’ve been there, so I get how it feels. That’s how The Warrior Programme was born.

We’re now in our fifth year, with a team of 6. I opened The Warrior Gym in October 2018, with zero bank investment & zero trust fund – the elbow grease of my family, the team and our wonderful clients – who literally bought some of the kit as a loan. Our success enabled us to pay those clients back within 6 months, and we’re to be taking on a second premises in 2021.

I’m telling you the story of our growth because I know you work in business. Also, you don’t get to grow as we have, without external financing, if you don’t do a good job. We’re here, in this situation, because we do a great job.

We get it, we get where you are and where you want to be. We know the solutions – I have a weird ability of just knowing what’s wrong. Even if a physio, chiropractor, osteopath… has failed to diagnose and treat.

What we do is special and if you want to get stronger, healthier and feel more alive, I’m biased, but I don’t think there is any team better able to help you.

In terms of my own training interests, I love CrossFit, powerlifting and gymnastics and I’m in training for a muscle up.

“Being strong isn’t just how much you can lift.”

Chloe Tai Gold

Business Manager


“My logical brain enables me to keep things simple, reducing the work that you have to do!”


We’re a highly professional set up. Meet Gemma. Gemma looks after all our client bookings, queries and our systems, which are in place to make life easy for you.

Gemma says: ‘Strength to me is resilience; being able to keep going and knowing that my mind and body will carry me through it. 

Our team is world class because we are transparent and honest. We’re great communicators, which enable us to achieve big things together. We never fall short of encouraging and supporting each other.

No Warrior is just a number, every individual is valued.

I take every day as an opportunity to learn and grow; considering what will help me work the most efficiently (usually spreadsheets!)

My logical brain enables me to keep things simple, reducing the work that you have to do!’

We know you’ve got a lot to do, you’re stressed and you don’t need extra jobs or admin. So we do it for you.

You like a tight ship. We are one.

“Strength is pushing yourself to be better than you were yesterday. “


Brandon is our New Client Executive, helping you to find the right coach and package for you!

The main thing I want prospective clients to feel, is understood. I want to be able to have a conversation, learn their goals, their pains, their experience, and create a bespoke and customise plan for them.

I’ve always felt like being strong was and still is a privilege. When I worked in a physical therapy clinic for nearly 5 years. Every day I worked with, observed, and helped train patients all day. From hip replacements, to knee replacements, to rotator cuff surgery, and all. I witness people come in day one hesitant and fearful of their journey to walking out their last day finishing their rehab journey.

Ever since than, I realize how amazing the human body really is. So for me, strength, whether that be in the rehab scene or the gym means the same. Pushing yourself to be better than you were yesterday.


“I am fascinated by the power of the body and the mind in harmony.”


Having previously worked for global brands in advertising agencies across London and Europe, I know first-hand how the modern-day rat race of life can take a toll on your physical and mental state. Frustration that you feel there is little time for you, the irritation of ongoing aches, pains and injuries and low self-confidence, when 12-hour days have left you little time for you and your health.

Since leaving that life, I have used my experience of it, and passion for transformation, to help clients with both their physical strength and their mental strength. I take huge pride in not only seeing my clients smash a PB in the gym, but smash enjoying life outside of the gym. Every day moving better, feeling less aches and pains, becoming stronger and more confident whilst loving the journey they are on.  

I am fascinated by the power of the body and the mind in harmony, so I am here to enable you to push yourself, whilst still having fun and being creative, so you can unveil how fricking powerful you are.

Whatever stage you are at in your journey, my approach to every client is individual – finding what works for you and what makes you feel empowered – so both in and outside of our sessions you feel awesome!

“Being strong isn’t just how much you can lift.”


Being strong isn’t just how much you can lift. It’s both physical and mental strength, across various aspects of life, is what is important to me. For example, if your friend asks you to move a fridge across the road, can you do it? Or if you encounter a life or death situation and you need to rely on your body to fight or escape? I want to know that my body is prepared for any situation that may arise in life. 

First and foremost I want to help my clients achieve their goals. I want my clients to see training has variety and you shouldn’t get bored, as you can always be striving for new targets. In doing so, you’ll learn how to train effectively and become the strongest version of you.  

I believe I’m different to other coaches because I think outside the box. I’m always researching new methods and learning new techniques to get the best results possible. A large part of my methodology is that your training should help you become more ‘functionally’ strong and mobile and I believe that every discipline has a place in fitness e.g. bodybuilding, powerlifting, yoga etc. I take the best from each to develop the best experience possible for you.

“The stronger your body is, the stronger the mind is.”


My favourite training-related quote is from Bret Contreras:

‘If you think lifting weights is dangerous, try being weak. Being weak is dangerous.’ 

I couldn’t agree more. If you’ll think about it, having a strong body means that you can go through life without pain. You can carry your groceries, play with your child, waking up feeling good. 

Strength is the ability to push yourself beyond your limits both physically and mentally. Once you start strength training, you’ll notice that all daily life problems become easier to fix, as there is no heavier thing in your life than the bar on your back. 

I want my clients to gain awareness of their own body, to know how to move with efficiency and without pain. I want them to want to be strong.

My biggest training achievement so far is training safely and getting stronger even when having a herniated disc and I’m an active competing powerlifting athlete. 

I want to help you find your goal, the right one, the one that you want to do – then you don’t need motivation. I want to teach you to be excited about training, to want to learn more about your body and what it is capable of. 


“To me, strength is about more than just muscles, it’s a mindset.”


To me, strength is about more than just muscles, it’s a mindset. Being able to cope with the stresses and disappointments of life and take them in your stride. The Warrior Programme helps you realise that you can be and do more than the world tells you you can. 

I want our social media to engage, enlighten and inspire people to find their true strength. It’s a way to inform our community about tips and tricks to help them relieve back pain, as an example. We want to show you simple and effective ways to workout at home and inspire you to come and work alongside us to unlock their true potential.